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A series of rice fields in the mountains.
  1. U.S. Hogs Help Japan after Typhoon
  2. Apples Crossing the Pacific
  3. Apples and International Relations
  4. Apples and International Friendship
  5. Japanese Mikan and Satsuma Oranges
  6. Mikan and Trade Disputes
  7. Supermarkets Bring the World Home
  8. Different Food Shopping Styles
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Woman in grocery store in front of dairy section
A grocery store shopper in Virginia.
Photo Courtesy of the United States Department of Agriculture. Photo by Ken Hammond.
Different Food Shopping Styles
While American-style supermarkets have taken some business away from traditional small, specialized neighborhood stores, Japanese and American shopping patterns are still quite different. Americans travel to the supermarket by car, and fill a large, wheeled shopping cart with several days' or a week's worth of groceries and household goods. They then load up the car with many bags of groceries and drive home. They often buy the "large economy size" of everyday items. Japanese shoppers still tend to go to the supermarket on foot, and to shop for fresh foods nearly every day. They move through the store with a hand-basket or a small shopping cart, and buy only what they will be able to carry home on foot or on public transportation. As a result, Japanese supermarkets do not carry the giant-sized containers that can be found in American supermarkets, and fresh foods are often sold in small packages with one or two servings.
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